We started Pickup because the people who keep Britain's pipes flowing, its lights on, and its boilers running are the worst-served customers in the entire SaaS industry.
The average tradesperson misses around 40% of their incoming calls. That's not because they're lazy — it's because they're under a sink. Or up a ladder. Or driving to the next job. They want to answer the phone. They physically can't.
The existing options are dire. A virtual answering service costs £400+ a month and the call handler doesn't know one end of a copper pipe from the other. A voicemail loses the call entirely — 85% of customers won't even leave a message; they just ring the next plumber. A wife or partner doing the office work isn't a job anyone signed up for.
Pickup is the assistant a tradesperson actually needs. Always available. Knows your trade. Captures every caller's details and texts them straight to your phone so you can ring back when you're free. Never forgets, never gets paid sick days, never has a bad day with a customer. £29 a month, no contract, set up in five minutes.
We're a small team based in the UK. We answer our own phones (ironic), and we're obsessed with making this the kind of product where every tradesperson who tries it tells the next tradesperson. If that's how we grow, we know we've built it right.
I'm Ralf. I kept hearing the same thing from tradespeople: you're up a ladder, the phone rings, and by the time you're free the customer's called the next name on Google. A missed call is a missed job.
Pickup is the fix — an AI receptionist that answers when you can't, takes down what the caller needs, and texts you the lead so you ring back on your own time.
We're just getting started, so when you join now you get me on the other end of the email, making sure you're set up and catching leads.
My promise: if Pickup doesn't catch you a lead in your 14-day trial, email me and I'll help you set it up properly myself — or you walk away having paid nothing.
14 days free. Live in about five minutes — all self-serve, no setup call to schedule. If you don't catch one extra job in the first month, you don't pay.